Diploma in Digital Marketing / Diploma of Business
Become an expert in
and be awarded a
DIPLOMA OF BUSINESS
Study Australia's first vocational Diploma of Business to specialise in Digital Marketing.
This course is designed for international and domestic students.
Join a practical, hands-on course that will arm you with the knowledge and skills to design, implement and optimise strong end-to-end Digital Marketing strategies. Become an Online Marketing Expert in a fast moving and growing industry.
On successful completion of this course you will be awarded the 'Diploma of Business'. Graduates of this course may be eligible to enter directly into the second year of a Bachelor of Business at Torrens University (Block credit guaranteed 80 credit points).
Upon graduation you will have developed a comprehensive business portfolio to show prospective employers, as well as an impressive personal brand on social media.
GAIN REAL LIFE WORK EXPERIENCE THROUGH THE 'CLIENT-CONNECT' PROGRAMM!
CREATE YOUR OWN DIGITAL MARKETING PORTFOLIO
You will be working on real projects for real clients and gain invaluable work experience. In addition every student will build a website throughout the course that will be used to house assignments, list key skills, and show the student's Digital Marketing certifications.
Deepen your understanding of Digital Marketing with a platform certification you are passionate about. Choose up to 2 of the following certifications: GoogleAds, Google Analytics, HubSpot, Hootsuite, YouTube.
✓ Introduction to Digital Marketing and Marketing Philosophies
✓ Email Marketing
✓ Content Marketing
✓ Social Media Marketing
✓ Search Engine Optimisation
✓ Digital Advertising
✓ Data Driven Marketing
✓ MarTech & Automation
'Job Ready' Module
Get 1:1 mentorship sessions with industry experts on how to land your dream job, including how to use LinkedIn to your advantage.
The Client-Connect program gives students the opportunity to work on real briefs from real clients. As part of your assessments within the Diploma of Business, you will take and respond to client briefs for a range of areas within Digital Marketing including Social Media, Search Engine Marketing and Content Marketing.
2 days a week
8.30am - 3.00pm
70% on campus, 30% online
(The Australian student visa allows you to work 40 hours per fortnight during academic weeks and full-time during school holidays.)
Why Digital Marketing is the right Career Path in 2019
53% of Marketers are worried about a digital skills shortage in the industry.
(source: Marketing Hiring Trends, McKinley Marketing Partners, 2018)
Become an in-demand professional, where jobs outnumber the supply of qualified Digital Marketers.
Embrace the flexibility of the 'laptop lifestyle' with the option of working remotely as a Freelancer, Digital Marketing Consultant or travel the world as a Digital Nomad.
A qualification in Digital Marketing opens up a wealth of different career paths to choose from, including
✓ Digital Marketing Manager
✓ Social Media Manager
✓ Digital Advertising Manager
✓ Digital Content Manager
✓ Digital Strategist
Why you should study this course: