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Marketing & Communications Courses

 

CERTIFICATE IV IN MARKETING & COMMUNICATIONS

The Certificate IV in Marketing & Communications will help you to develop Marketing and Marketing Communication skills.

Core Units 

  • Articulate, present and debate ideas

  • Apply digital solutions to work processes

  • Apply Marketing Communication across a convergent industry

  • Develop and apply knowledge of the Marketing Communication industry

Elective Units

  • Report on financial activities

  • Coordinate the implementation of Customer Service strategies 

  • Conduct Market Research 

  • Profile the market 

  • Promote products and services 

  • Implement and monitor WHS (work, health & safety) policies, procedures and programs to meet legislative requirements

  • Analyse and present research information

Course Duration: 40 weeks 

Marketing & Communications Career - Tasks & Responsibilities

Graduates of the Certificate IV in Marketing & Communications may provide leadership, guidance and support in Marketing and Marketing Communications. However, they typically report to more Senior Marketers.

Occupations

  • Marketing Coordinator

  • Media Assistant

  • Sales Administrator

  • Copywriter

  • Media Planner

  • Direct Marketing Officer

  • Marketing Analyst

  • Assistant Account Manager (Advertising)

  • Marketing Officer

  • Advertising Account Coordinator

  • Market Research Assistant

  • Public Relations Officer

 

DIPLOMA OF MARKETING & COMMUNICATIONS

The Diploma of Marketing & Communications is designed for international students who have successfully completed the Cert. IV in Marketing & Communications.

Core Units

  • Interpret market trends and market developments

  • Design and develop an integrated Marketing Communication plan 

  • Undertake project work

Elective Units

  • Plan and implement B2B (business-to-business) Marketing
  • Organise and develop Marketing concepts
  • Manage budgets and financial plans 
  • Identify and evaluate Marketing opportunities
  • Establish and adjust the marketing mix
  • Plan market research 
  • Lead and manage effective workplace relationships
  • Implement and monitor marketing activities
  • Plan and implement service marketing

Course Duration: 1 year OR 1 year + 2 months 

 

Marketing & Communications Career - Tasks & Responsibilities

Individuals who complete the Diploma of Marketing & Communications may have responsibility for the work of other staff and lead teams. They display initiative and judgement in planning, organising, implementing and monitoring their own workload and the workload of others. They use communication skills to support individuals and teams to meet organisational or enterprise requirements.

Occupations

  • Sales Manager 

  • Marketing Coordinator 

  • Marketing Team Leader 

  • Public Relations Manager 

  • Product Manager 

  • Marketing Manager 

  • Executive Assistant 

  • Campaign Manager

Job Opportunities

Seek

LinkedIn

indeed

Job Outlook

Job Outlook Australia

What level of qualification is a Diploma? Click here to read more...

 

ADVANCED DIPLOMA OF MARKETING & COMMUNICATIONS

The Advanced Diploma of Marketing & Communications is designed for international students who have successfully completed the Diploma of Marketing & Communications.

Core Units 

  • Develop an advertising campaign

  • Develop and implement strategic plans

  • Develop a marketing plan

Elective Units

  • Manage finances

  • Develop and implement diversity

  • Provide leadership across the organisation

  • Develop and implement a business plan

  • Manage the marketing process

  • Evaluate international marketing opportunities

  • Manage market research

  • Develop organisational marketing objectives

  • Manage innovation and continuous improvement

Course Duration: 39 weeks - 1.5 years (depending on college)

 

Marketing & Communications - Tasks & Responsibilities

The Advanced Diploma of Marketing & Communications reflects the role of individuals who provide leadership and strategic direction in the Marketing & Communications activities of an organisation.

 

They analyse, design and advise using wide-ranging technical, creative, conceptual and managerial skills.

 

Professionals at this level display initiative and judgement in planning, organising, implementing and monitoring their own workload and the workload of others. They use communication skills to support individuals and teams to meet organisational or company requirements in the sales, marketing or advertising area. They plan, design, apply and evaluate solutions to unpredictable problems, and identify, analyse and summarise information from a variety of sources.

Occupations

  • Marketing Manager

  • Marketing Strategist

  • Marketing Specialist

  • Advertising Account Planning Manager

  • Marketing Director

  • Advertising Account Director

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